• Rediscovery of YSL‘s “Black Opium” and Lancôme’s “La Vie est Belle” fragrances in pitch darkness.

An out of the ordinary sensory experience

#inthedark #event #senses #experience

A unique and out of the ordinary experience for employees at the L’Oréal France headquarters

For the “Diversity Driver” seminar, L’Oréal wanted to set up an innovative experience based on their products at the headquarters in France.
Ethik Connection chose to install a Dans le Noir? le Dark Lab black box theatre space for 2 days, in which participants could (re)discover the Yves Saint Laurent “Black Opium” and Lancôme “La Vie est Belle” fragrances. The event is led by our blind hosts.

A major first

Jean-Paul Agon, L’Oréal’s Chairman and CEO immersed himself in pitch darkness for the first time in his life.

  • L’Oréal France Headquarters, Clichy

  • Employees and seminar participants