Disability awareness: A 3,000km trip to change people’s perception of disabilities

#raisingawareness #disability #tour #ontheroad

What is disability awareness?

Disability awareness fits into a socially minded approach that aims to raise awareness of the capabilities of disabled people.
Disability awareness campaigns are held year-round with the aim of changing people’s perception of disability and supporting disabled people by defending their rights and supporting their recruitment.

Learn all about our efforts to raise disability awareness

How ERDF Méditerranée wished to be part of this disability awareness approach

The ERDF Méditerranée “Disability Project” wanted to raise its employees’ awareness of disability
during EDEW 2012.
Ethik Connection organised a disability awareness tour that visited 11 sites: “L’Energie de la
Différence” A bus kitted out for rapid deployment, and 3 event spaces:

  • Dans le Noir? le Dark Lab: tasting workshop including surprise products in total darkness, led by blind hosts;
  • Dans le Silence! a silent coffee break supervised by our deaf hosts;
  • Bulle Sensorielle: a relaxing experience provided by visually impaired wellbeing experts.

  • Perpignan, Narbonne, Frontignan, Nîmes, Avignon, Gap, Aix-en-Provence, Marseille, Toulon, Le Cannet, Nice

  • Internal employees

The disability awareness project: major internal impact for ERDF Méditerranée

1,650

awareness raised among 1,650 employees (30% of the total ERDF Méditerranée workforce)

11

awareness raised at 11 sites

over 3,000km

travelled (the Mediterranean region includes Perpignan, Narbonne, Frontignan, Nîmes, Avignon, Gap, Aix-en-Provence, Marseille, Toulon, Le Cannet, Nice)

2,500

flyers handed out