Pushing recruitment boundaries

#recruitment #inthedark #conference

An innovative concept in the recruitment field for the Métropole Nice Côte d’Azur

The Métropole Nice Côte d’Azur wanted to push traditional recruitment boundaries and fight recruitment discrimination . The Métropole called upon Ethik Connection to come up with an innovative and creative recruitment approach. “C’est à vous de voir!” allowed candidates to promote themselves in ways that entirely avoided visual factors, permitting recruiters to truly detect their talent.

28 candidates and 12 recruiters in pitch darkness

Ethik Connection plunged part of Nice’s Musée National du Sport into pitch darkness.
The programme for this recruitment day included:
– recruitment sessions held in darkness and led by recruiters paired with visually impaired HR experts;
– thematic lectures held in pitch darkness, “Seeing things differently”;
– press conference and official addresses in pitch darkness;
– an after-work gathering for partner companies in total darkness.

Ethik Connection designed the event’s visual identity and all related merchandise, materials, and platforms (logos, advertising banners, invitation cards, social networks, tote bags, etc.).

highly lauded event

Christian Estrosi, president of the Métropole Nice Côte d’Azur, took the plunge into pitch darkness alongside Didier Roche, president of Ethik Connection. Following his experience, Christian Estrosi made a speech highlighting the utility and impact of the “C’est à vous de voir!” event.

– the Musée National du Sport in Nice
– Long-term job seekers

  • the Musée National du Sport in Nice

  • Long-term job seekers

23 PMSMPs (professional testing periods) granted

23

out of 25 candidates were given a PMSMP

Media coverage

France 3 Provence Alpes Côte d’Azur, BFM, Le Parisien, Nice Matin, Franceinfo, France Bleu, etc.

10

partner companies