Pushing recruitment boundaries
#recruitment #inthedark #conference
An innovative concept in the recruitment field for the Métropole Nice Côte d’Azur
The Métropole Nice Côte d’Azur wanted to push traditional recruitment boundaries and fight recruitment discrimination . The Métropole called upon Ethik Connection to come up with an innovative and creative recruitment approach. “C’est à vous de voir!” allowed candidates to promote themselves in ways that entirely avoided visual factors, permitting recruiters to truly detect their talent.
28 candidates and 12 recruiters in pitch darkness
Ethik Connection plunged part of Nice’s Musée National du Sport into pitch darkness.
The programme for this recruitment day included:
– recruitment sessions held in darkness and led by recruiters paired with visually impaired HR experts;
– thematic lectures held in pitch darkness, “Seeing things differently”;
– press conference and official addresses in pitch darkness;
– an after-work gathering for partner companies in total darkness.
Ethik Connection designed the event’s visual identity and all related merchandise, materials, and platforms (logos, advertising banners, invitation cards, social networks, tote bags, etc.).
highly lauded event
Christian Estrosi, president of the Métropole Nice Côte d’Azur, took the plunge into pitch darkness alongside Didier Roche, president of Ethik Connection. Following his experience, Christian Estrosi made a speech highlighting the utility and impact of the “C’est à vous de voir!” event.
– the Musée National du Sport in Nice
– Long-term job seekers
Find out more:
– “Nice: interviews conducted in total darkness”, France 3 Provence Alpes Côtes d’Azur, 1st February 2019;
– “Employment: the Nice métropole conducts job interviews in the dark”, BFM TV, 4th February 2019;
– “ Interviews conducted in the dark in Nice to combat stereotypes!” Le Parisien, 2nd February 2019;
– “Job interviews in the dark, the unprecedented experiment in Nice aiming to liberate job seekers”, Nice Matin, 1st February 2019.
23 PMSMPs (professional testing periods) granted
out of 25 candidates were given a PMSMP
France 3 Provence Alpes Côte d’Azur, BFM, Le Parisien, Nice Matin, Franceinfo, France Bleu, etc.